Smart Traveler
• Travel experience from transportation, booking, and hotel stay is disconnected
• Amenities by the hotel don’t go beyond options for bed size or smoking preference.
• Hassle of hotel check-in and accommodations
• Lack of personalized travel or stay experience​​​​​​​
• Keeping schedules and confirmations organized
Market Research Analysis
Customer Interviews
Customer Journey Maps
Information Architecture
Prototype Testing
Creative Direction

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