Smart Traveler
Problem:
• Travel experience from transportation, booking, and hotel stay is disconnected
• Amenities by the hotel don’t go beyond options for bed size or smoking preference.
• Hassle of hotel check-in and accommodations
• Lack of personalized travel or stay experience
• Keeping schedules and confirmations organized
Market Research Analysis
Customer Interviews
Personas
Customer Journey Maps
Information Architecture
Prototype Testing
Storyboard
Creative Direction
